New York City - Day 2: Nike Custom ID's

On day two, we stuck around Soho to go to the Nike Store where Thomas had an appointment to make custom Nike ID sneakers...

Nike Store, Soho
21 Mercer St, New York, NY

Spools of thread and shoelace colors to choose from for the Custom Nike ID's

Thomas chose colors that matched his custom-built fixed gear bike, hoping to pay tribute to both his personal biking style and the fixie culture that is very prominent in San Francisco.
Thomas Frongillo on his bike in San Francisco

Here's the finished Custom Nike ID sneaker product, titled "Fixed SF."